Because of the one-child policy, a lot of the folks growing up over the past decades essentially have three sets of parents – your parents, both your mom’s side and dad’s side of your grandparents.
The startup ecosystem is truly becoming global - more VCs are coming to China and Chinese VCs are also encouraging talents in the US to found companies in China.Īdam: Education is definitely a really big sector in China, and it is a large opportunity from the VC perspective as well. incumbents have a lot of power! There are so many peeps in China that a specific TAM (total addressable market) can be a lot larger than people expect- serving a targeted niche market or coming up with a creative business model are great ways to stand out. Competition is super fierce in China with major big players (counterparts of FANG in the US).
Tencent daus wechat china software#
Enterprise software is still in its early stage because companies are unwilling to pay, but tons of opportunities in the future as small companies are undergoing rapid growth. Mobile first payment has made transactions within products extremely seamless and easy. Accessibility of knowledge and information becomes huge because more and more people feel anxious that they'd be left behind. Ed tech in China is booming with people's eagerness to learn as well as the companies' capability to monetize through paid content. The new feature at this stage is more like perfecting WeChat’s ecology.- Wechat's ecosystem offers a new playground where customer acquisition cost is extremely low, so there's a lot of new opportunities here to leverage this distribution channel. 200 million DAU does not mean that it can continue to grow enough to compete with Douyin. like the video feature on Facebook, it is just to serve the social application itself, and now there are more than 4 billion views that take place on Facebook every day. It is too early to think of WeChat as a Douyin challenge. It seems that users also need more time to adapt to its existence. At the same time, according to user feedback during the current beta period, some users feel that the WeChat Channel experience is not good enough. In the early stage, Douyin created tremendous popular content through simple and easy editing apps, attracting a large number of users.
Tencent daus wechat china how to#
How to make a good short video is critical to the retention rate of users. WeChat has a lot of high-quality content on its official account platform, but short video creation will have higher requirements than text creation. Especially in the situation that most users are already used to watching videos on Douyin and Kuaishou. WeChat’s extremely strong social attributes often make users ignore WeChat’s intention to expand in short videos. However, the challenges are there waiting for WeChatChannels. WeChatChannel can obtain better promotion resources through the platform of Tencent. Strong support from Tencent’s various resourcesĪs a Chinese internet giant, Tencent has a strong influence in media, games, streaming media, and other fields.
Other than that, WeChat users are going to willingly accept this new feature.Ģ. As part of the WeChat system, it does not need to worry about where the traffic comes from and the huge number of users can also provide a good sharing network. WeChat has 1 billion users in China, so it successfully extends to mobile payment, internet finance, games, and other fields. It’s also seen as another challenge to TikTok, the Chinese version generally called Douyin.Īmid the development of its final version, WeChat Channel has these privileges prior to its official launch. Unlike Tencent’s previous product, WeChat Channel is not an independent application but embedded in WeChat which is China’s largest social platform. Tencent has launched more than 10 short video applications in the past few years to try to occupy a part of the market share in this field, but it is not as expected under strong competitive pressure. WeChat Channels recently exceeded 200 million DAUs, but WeChat founder Allen Zhang said that this is just the beginning. WeChat Channels, the latest feature launched by WeChat in 2020, enables users to watch and share video content through the Channels on the Discover page.
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